We are recruiting! Marketing, Promotion and Outreach Lead

May 17, 2022

 

Marketing, Promotion and Outreach Lead

 

We’re very excited to share that WWOOF UK is recruiting for a Promotions, Marketing and Outreach Lead, 2 days per week on a permanent contract. 

We often hear the phrase ‘WWOOFing changed my life’. Sadly, we also often hear ‘I wish I’d have known about WWOOF decades ago!’ So, quite simply, we want more people to know about WWOOFing right now; what it is, what it does, how it can help people as individuals, as a community, and the planet as a whole.

If you feel strongly drawn to being an integral part of this aim, read on!

 

Summary

Hours and salary: 2 days (15 hours) per week,  £14.53 per hour

Location: working from home – permanent UK base

 

Overall Purpose of the Job

To manage WWOOF UK’s marketing, promotions and outreach activities, including the development and implementation of the marketing plan. To raise awareness of WWOOF UK with the general public and media; to communicate with existing members and recruit new ones; to develop what membership of WWOOF UK offers.

 

Main Tasks & Duties

In line with the goals of WWOOF UK Council and the marketing plan, to initiate and drive marketing and promotional activities as appropriate.  Tasks include but are not limited to;

  1. Create content for, and manage, mailing lists and membership newsletter

  2. Create and develop promotional material across paper, electronic and merchandise formats

  3. Along with other team members and relevant Trustee, develop, implement and update the marketing plan

  4. Initiate and develop campaigns, taster days, group WWOOFing, educational events and other projects as appropriate to support the marketing plan

  5. Liaise with the Social Media Lead to ensure a consistent, dynamic social media presence for WWOOF UK, including identifying innovative ways of engaging people

  6. Help identify key events (conferences, community based activities and festivals, increasingly online but also in person) and support WWOOF UK attending 

  7. Help identify appropriate organisations, campaigns, events etc. to partner with for promotional purposes

  8. Secure advertising via social and printed media if required 

  9. Monitor and evaluate impact and effectiveness of activities

  10. Manage promotions budget in partnership with Chief Executive

 

Person Specification

 Need-to-have:

  • a strong understanding and / or experience of being an active WWOOF member

  • a passion and belief for what WWOOF is trying to achieve in this world and a willingness to ‘go the extra mile’ to help make things work

  • experience of promotion and marketing, ideally in the voluntary sector

  • good technical skills in the use of electronic mailing lists, social media, Google products including Google Ads and Google Analytics, website content management systems, promo material design

  • good copywriting skills and the ability to write engaging, inspiring and persuasive content

  • confident, approachable and professional manner, willing and able to engage with the media

  • good organisational skills and an ability to effectively prioritise 

  • a permanent base in the UK, willing and able to work from home

 

Nice-to-have:

  • experience in the land-based / low-impact sector, bringing pre-existing links with like-minded organisations 

  • experience of working with local, regional and/or national press and media organisations and good knowledge of how to access media outlets 

  • experience in the charitable, non-profit or voluntary sector

  • experience of managing people, particularly volunteers

  • experience of organising events, including online conference platforms

 

Special Considerations

  • The rest of the team all work on a Thursday, so it is important you are available at least for a half a day (but preferably the whole day) on Thursdays for group meetings, effective communication etc.

  • It’s essential that you’re a team player and capable of working well in a collaborative setting, acknowledging and respecting the decisions of others and the direction that Council wishes WWOOF UK to proceed

  • Council meetings – often overnight – happen three times a year (usually March and September, and a one-day meeting in June). It would be useful if you could attend these as requested, although Zoom is increasingly being used to facilitate blended meetings if physical presence is difficult.

  • You will need to work within the policies of WWOOF UK and contribute positively to the smooth running of the organisation as an active part of the effective team, helping to identify, discuss and implement improvements to WWOOF UK practices

  • Your role may occasionally and temporarily be altered to help others or complete a task not specifically within your remit to generally ensure the wellbeing and smooth running of the team.

 

Accountability

You will be accountable to the WWOOF UK Coordinator / Chief Executive, and ultimately to the Trustees of WWOOF UK.

 

Working Arrangements

It is expected that you will work from home within the UK, using and maintaining your own equipment. Occasional travel within the UK will be required.

 

Job Terms

Contracted Hours: This is a part time role – 2 days/week (15 hours/week) – with a permanent contract

Salary: £28,334 per annum, pro rata (annual salary for 15 hours per week is £11,333.40) NB: WWOOF UK has a flat payment structure, with all workers paid at the same rate.  

Pension & holidays: WWOOF has an occupational pension scheme which, if eligible, the appointed person may enrol into.  Statutory paid holiday entitlement is given to all staff (5.6 weeks per year pro rata, to include Bank Holidays).

Working pattern & location: Thursday is the core working day for the WWOOF UK staff team, so the successful applicant will be required to work at least half a day on Thursday.  There is flexibility for the post-holder to work their remaining hours within standard office hours across the week, although occasional weekend and evening work is required to enable attendance at meetings.  You will be willing and able to work from home using your own equipment.

 

Application Process

How to apply: Send your CV (two pages maximum) and a cover letter (one page maximum) outlining how you meet the criteria and what you think you can bring to the WWOOF team within this role. Feel free to include links to examples of your work. Email your application to recruitment@wwoof.org.uk

Deadline for application: 9am Monday 6th June 2022. We cannot accept applications after the deadline.

Shortlisting: We will be shortlisting for interview in the week commencing 6th June and will contact all applicants to inform them of whether or not they’ve been shortlisted.

Interview dates: All interviews will be held over Zoom. The proposed date – yet to be confirmed – is Tuesday 14th June 2022. (Thursday 16th is the other possibility.)

Start date: The job will start as soon as possible after that date, as we need to catch peak WWOOFing season. For information, we also have an in-person meeting on 23rd June in Birmingham, to which the successful applicant would be welcome.

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