We are recruiting! Promotion, Outreach and Marketing Lead

Feb 13, 2023

We’re very excited to share that WWOOF UK is recruiting for a Promotions, Outreach and Marketing Lead, 2 days per week on a permanent contract. 

We often hear the phrase ‘WWOOFing changed my life’. Sadly, we also often hear ‘I wish I’d have known about WWOOF decades ago!’ So, quite simply, we want more people to know about WWOOFing right now; what it is, what it does, how it can help people as individuals, as a community, and the planet as a whole.

If you feel strongly drawn to being an integral part of this aim, read on!


Hours and salary: 15 hours per week at £15.65 per hour

£30,517 per annum, pro rata (annual salary for 15 hours per week is £12,207)

Location: working from home – permanent UK base

Overall Purpose of the Job

To manage WWOOF UK’s marketing, promotions and outreach activities, including the development and implementation of the marketing plan. To raise awareness of WWOOF UK with the general public and media; to communicate with existing members and recruit new ones; to develop what membership of WWOOF UK offers.

Main Tasks & Duties

In line with the goals of WWOOF UK Council and the marketing plan, to initiate and drive marketing and promotional activities as appropriate.  Tasks include but are not limited to;

  1. Create content for, manage and grow mailing lists for both member and non-members newsletter
  2. Create and develop promotional material across paper, electronic and merchandise formats
  3. Along with other team members and relevant Trustee, develop, implement and update the marketing plan
  4. Draft, edit and publish articles on WWOOF UK site highlighting volunteers, hosts, opportunities and other content relevant to WWOOF UK’s mission
  5. Initiate and develop campaigns, taster days, group WWOOFing, educational events and other projects as appropriate to support the marketing plan
  6. Liaise with the Social Media Lead to ensure a consistent, dynamic social media presence for WWOOF UK, including identifying innovative ways of engaging people
  7. Help identify key events (conferences, community events, festivals, educational activities etc., increasingly online but also in person) and support WWOOF UK attending 
  8. Help identify appropriate organisations, campaigns, events etc. to partner with for promotional purposes
  9. Secure advertising via social and printed media if required 
  10. Curate and grow WWOOF UK’s photographic archive
  11. Monitor and evaluate impact and effectiveness of activities
  12. Manage promotions budget in partnership with Chief Executive
  13. Assist with other roles and tasks within the team as and when the need arises, as directed by the Chief Executive

Person Specification

Need to have:

  • a strong understanding and preferably experience of being an active WWOOF member
  • a passion and belief for what WWOOF is trying to achieve in this world and a willingness to ‘go the extra mile’ to help make things work
  • experience of promotion and marketing, ideally in the voluntary sector
  • good technical skills in the use of electronic mailing lists, social media, Google products including Google Ads and Google Analytics, website content management systems, promo material design
  • good copywriting skills and the ability to write engaging, inspiring and persuasive content
  • confident, approachable and professional manner, willing and able to engage with the media
  • good organisational skills and an ability to effectively prioritise 
  • a permanent base in the UK, willing and able to work from home

Nice to have:

  • experience in the land-based / low-impact sector, bringing pre-existing links with like-minded organisations 
  • Experience of working with local, regional and/or national press and media organisations and good knowledge of how to access media outlets 
  • experience in the charitable, non-profit or voluntary sector
  • experience of managing people, particularly volunteers
  • experience of organising events, including online conference platforms
  • experience with WordPress and Mailchimp

Special Considerations

  • The rest of the team all work on a Thursday, so it is important you are available at least for a half a day (but preferably the whole day) on Thursdays for group meetings, effective communication etc.
  • It’s essential that you’re a team player and capable of working well in a collaborative setting, acknowledging and respecting the decisions of others and the direction that Council wishes WWOOF UK to proceed
  • Council meetings – sometimes overnight – happen three times a year (usually March and September, and a one-day meeting in June). It would be useful if you could attend these as requested, although Zoom is increasingly being used to facilitate blended meetings if physical presence is difficult.
  • You will need to work within the policies of WWOOF UK and contribute positively to the smooth running of the organisation as an active part of the effective team, helping to identify, discuss and implement improvements to WWOOF UK practices
  • We are a very small team and most of our staff have been with us for a number of years. Recruitment / training takes a large amount of effort, energy and resource for a small charity. We are looking for someone who is motivated and able to stay with WWOOF for more than the short term.
  • Your role may occasionally and temporarily be altered to help others or to complete a task not specifically within your remit to generally ensure the wellbeing and smooth running of the team.


You will be accountable to the WWOOF UK Coordinator / Chief Executive, and ultimately to the Trustees of WWOOF UK.

Working arrangements

It is expected that you will work from home within the UK, using and maintaining your own equipment. Occasional travel within the UK will be required.

Job Terms

Contracted Hours: This is a part time role – 2 days/week (15 hours/week) – with a permanent contract

Salary:  £30,517 per annum, pro rata (annual salary for 15 hours per week is £12,207 – £15.65 per hour) 

NB: WWOOF UK has a flat payment structure, with all workers paid at the same rate. 

Application Process

How to apply: Send your CV (two pages maximum) and a cover letter (one page maximum) outlining how you meet the criteria and what you think you can bring to the WWOOF team within this role. Please include links to examples of relevant work. Email your application to recruitment@wwoof.org.uk

Deadline for application: 9am Monday 6th March 2023. We cannot accept applications after the deadline.

Shortlisting: We will be shortlisting for interview in the week commencing 6th March and will contact all applicants to inform them of whether or not they’ve been shortlisted.

Interview dates: All interviews will be held over Zoom. The proposed dates – yet to be confirmed – are Wednesday 15th / Thursday 16th March.

Start date: The job will start as soon as possible after that date.

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